FAQ for Simply Kefir

Q. What is the history of the probiotic marketplace?
A. Probiotics have been used for centuries in various forms throughout the world. Kefir specifically has been used throughout Eastern Europe and the Caucasus. In the US, kefir has been consumed by health conscious natural foods consumers for decades.

Q. What is the shelf life of Simply Kefir Drink?
A. Simply Kefir drink is a product that doesn’t contains preservation and the juice is made of fresh fruit, therefore the shelf life of simply kefir is not more than 7 days.

Q. What are probiotics?
A. Probiotics are living micro-organisms that, when ingested in sufficient numbers, benefit the health of the consumer. Once in our intestines, these natural and friendly bacteria help balance our gut microflora and support our immune system. Simply Kefir contains premium probiotic bacteria that have proven efficacy on gut health and the immune system.

Q. What is “kefir”?
A. Kefir is a fermented milk drink made from inoculating milk with kefir grains. Fermentation of the lactose yields a sour, carbonated, slightly alcoholic beverage, with a consistency similar to thin yoghurt. The word kefir is said to have originated from the Turkish word `Keyif’ which means `good feeling.’

Q. Is it safe to take probiotics when pregnant?
A. During pregnancy, mothers-to-be often have digestive problems. Consuming Simply Kefir regularly is a safe and effective measure that may help to prevent small digestive disorders and make you feel better.

Q. Should mature adults eat probiotic products?
A. As we age, our intestinal microflora gradually changes and our immune system tends to go into decline. Probiotics may be able to counteract or slow down this process. The probiotic strains in Simply Kefir have been specifically selected to improve your immune function. Clinical studies in a number of countries have shown a particular improvement in the immune system of mature adults.

Q. Should Simply Kefir always be refrigerated?
A. Yes, Simply kefir is a perishable dairy product.

Q Can the probiotics in Simply Kefir cause allergies?
A. We are not aware of any allergic reactions to our probiotics. In fact, we have studies that show some of our strains may alleviate seasonal allergies due to pollen. However, Simply Kefir drink doesn’t contains any pollen.

Q. Why do probiotic bacteria have such long and difficult names?
A. Like people, most bacteria have a first name and a last name e.g. Bifidobacterium lactis and Lactobacillus acidophilus. For those of us who do not see or use the names very often, they can be difficult to remember.

Q. Can the probiotics in Simply Kefir cause yeast infections?
A. There is no link between yeasts and probiotic cultures apart from the fact that they are both microorganisms. On the contrary, the presence of probiotics in the digestive system may limit the development of undesirable microorganisms, such as yeasts, simply by competitive exclusion.

Q. Can the probiotics in Simply Kefir be ingested by gluten-intolerant consumers?
A. Yes, Evolve is suitable for gluten-intolerant consumers.

Q. What is the recommended daily serving of Evolve Kefir?
A. The recommended serving is 1 bottle (250ml) a day. Studies have observed beneficial health effects from 1-5 billion bacteria/ day, depending on the selected probiotic. Higher doses are not harmful, but are unlikely to give additional benefits.

Q. When should I drink Simply Kefir?
A. You can drink Simply Kefir at any time and experience its beneficial effect. For maximum benefit, consume Simply Kefir on a daily basis.

Q. Is it possible to overdose on Simply Kefir?
A. No, you cannot overdose on probiotics – they are among the safest foods that exist.

Q. How long will it take before I notice a benefit?
Everyone is different. But, in our lifetime, most of us will have periods when our immune system is challenged. This could be the result of stress, travel, poor diet or germ exposure at day-care, school and work. At such times, we may notice that Simply Kefir improves our health. If our health is already good, we may choose Simply Kefir for maintenance reasons. Either way, Simply Kefir will help balance your gut microflora and support your immune system.

Q. How often should I eat probiotic products?
A. One dose a day. Probiotics are only ‘visitors’ in your intestine and will disappear, together with their health benefits, when not consumed regularly.

Q. Are probiotics suitable for babies and small children?
A. Probiotics can be consumed at all ages as part of a balanced diet. Before birth, a baby’s gut is sterile and the immune system immature. The gut microflora of a baby begins to develop at birth. Breast-feeding, or consumption of an infant formula with probiotics, continues the development of a baby’s gut microflora. When solid foods are eventually introduced to the diet, you can include small portions of a probiotic product in the diet. As a child grows and changes diet, the microflora in the gut develops accordingly. By the age of two or three, most children have a fairly stable intestinal balance. Their immune system has also matured considerably. Both may nevertheless benefit from a continued daily portion of probiotics.

Q. Should I consume Simply Kefir when I am on antibiotics?
A. Antibiotics are designed to kill off disease-causing bacteria; however, during this process, they destroy many of the gastrointestinal system’s existing microflora – beneficial bacteria that are the body’s natural first line of defense against harmful invaders. This may lead to intestinal upset or weakened immunity. In a clinical study (J. Med. Micro. 2009.), it was shown that consuming a probiotic blend that included L. acidophilus NCFM during and after antibiotic therapy can result in the maintenance and restoration of friendly bacteria in your intestine.

Q. What is Lactobacillus acidophilus?
A. Lactobacillus acidophilus NCFM™ is of human origin and was first isolated by scientists at North Carolina State University in the early 1970s. NCFM™ stands for “North Carolina Food Microbiology”. The strain was isolated in the food microbiology laboratory at North Carolina State University and it was named after this facility.

Q. What does acidophilus specifically do?
A. Human studies have demonstrated several GI and Immunity benefits from L. acidophilus:

GI Benefits:
• Helps to improve the level of natural good bacteria in the body
• Helps to aid digestion and well-being
• Helps to reduce gastrointestinal discomfort
• Maintains the balance of healthy microflora
• Improves your tolerance to lactose.
• Inhibits common pathogens
Immunity Benefits:
• Helps maintain immune function.
• Strengthens your body’s natural defenses.

Q. Is there really a difference between acidophilus strains?
A. The suggested health benefits of probiotic strains are many, and some effects are better established than others. It should, however, be noted that each probiotic strain has its own specific health benefits, and no probiotic elicits all the health benefits proposed. Furthermore, when one probiotic strain has a certain health benefit, it cannot be assumed that another strain, not even when of the same species, has similar properties.

Q. How can Simply Kefir help diarrhea?
A. One study documents that a higher proportion of children fed probiotics were free of diarrhea than those in the control group. Diarrhea incidence was significantly lower in the probiotic group. Feeding of a probiotic for the prevention of community-acquired diarrhea in young Mexican children (Ruiz-Pacios)

Q. How do the probiotics impact immunity?
A. The probiotics in Simply Kefir have been shown to help the following.

• Promotes general well-being
• Helps to strengthen your body’s natural defenses.
• Demonstrated to reduce sick days
• Contributes to enhance your body’s resistance to.
• Maintains (boosts) respiratory health
• (Helps) naturally provides (enhance) wellness
• Helps (naturally) strengthen your bodies defences
• Helps maintain immune function

Q. What support do you have to back up your health claim?
A. The probiotics in Simply Kefir are some of the most widely tested probiotics available. There have been various in-vitro and animal studies supporting the immunity benefits of Simply Kefir, as well as 3 clinical human studies. Recently, a study published in the American Academy of Pediatrics Journal, showed the beneficial effects on cold and influenza-like symptom incidence and duration in children.

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